Fittingly then, or quite likely inspired by that tray, we ended up spending the morning over our coffee and smoked salmon scheming and talking all about storytelling. Making sure all our projects, from books and beyond, are always about producing the greatest looking stories and experiences. It’s never just about that cup of coffee or even that book, but it’s about everything that comes with it. It’s about that gorgeous plastic perfect grey tray.
Right now, we’re figuring out exactly what that means for what we do with our in-store installation at Vitsoe as well as one of the Friday Lates at the V&A in November. We’ll tell you more when we’re a bit closer to sorting those out.
Okay, think it’s time we squeeze in another coffee.