Demonstrating innovation through dynamic storytelling that is reader-tailored, forms the bedrock of our latest partnership with Google ZOO, Gruppo Roncaglia and Mercedes-Benz in Italy.
With the ambition to celebrate pioneering invisible driving technology, we commissioned best selling Italian author Gianrico Carofiglio to write a mysterious road trip story that puts the reader in the driving seat.
We think of it as a dynamic driving story where the book’s environment magically adapts to the reader’s environment. Here we have sponsored storytelling that pushes Mercedes-Benz’s 4matic driving technology in the shape of dynamic long form writing. And we think it’s rather delightful.
The Shape of Clouds is available for free on Mercedes-Benz site for all Mercedes-loving, Gianrico Carofiglio fans and digital natives with a curiosity for dynamic mobile storytelling.
We’re hoping it will be available to be read in English soon. But until then, enjoy, it’s free, from inizio to fine!