Demonstrating innovation through dynamic storytelling that is reader-tailored, forms the bedrock of our latest partnership with Google ZOO, Gruppo Roncaglia and Mercedes-Benz in Italy.
With the ambition to celebrate pioneering invisible driving technology, we commissioned best selling Italian author Gianrico Carofiglio to write a mysterious road trip story that puts the reader in the driving seat.
We think of it as a dynamic driving story where the book’s environment magically adapts to the reader’s environment. Here we have sponsored storytelling that pushes Mercedes-Benz’s 4matic driving technology in the shape of dynamic long form writing. And we think it’s rather delightful.
The Shape of Clouds is available for free for all Gianrico Carofiglio fans and digital natives with a curiosity for dynamic mobile storytelling.
Enjoy, it’s free, from inizio to fine!