We helped WeTransfer create context around what their mission of “creative flow” stands for, in a way that is give-away-able and a delicious chance to show rather than tell how they appreciate and understand creative excellence.
Aimed at creative tech communities, we were clear from the start that we wanted to create a physical book, in fact a set of physical books, that thematically represent different creative states. We were excited about the possibility of making something intangible, tangible; to help celebrate different and sometimes unexpected phases of creativity; and as icing on the cake to add some theatre when the books are shared.
The result is a set of three books: Doubt, Time, Magic. Each one a different creative state that offers glimmers of moments in some of the world’s most incredible creative talents through ideas and unplanned surprises from 28 designers, photographers, cultural makers and writers who all shared their work. We commissioned the delightfully talented Studio Frith to design three beautifully crafted books.
Doubt, introduced by Tea Uglow, embraces rather than shrugs away the idea of questioning and not being quite sure, failing even as a key part of any successful creative project. The book on Time, introduced by physicist Lee Smolin, considers the need for creatives to take their time, or wishing they had more of it. And Magic, introduced by designer Morag Myerscough, looks at what happens when things are beyond our control, beyond what we can explain.
Made by WeTransfer with concept and curation by Visual Editions and design by Studio Frith.