Our brand experience for COS is a series of unfolding holiday story encounters discovered in COS stores across Europe with a global digital campaign and even a bespoke scent.
Centred around a modern retelling of the Hans Christian Andersen fable, The Fir Tree, as retold by Joe Dunthorne is a concept and story experience created to give audiences generous respite in an otherwise frantic shopping season.
Whether you find your Fir Tree in key COS stores across Europe; take away the story leaf with you and smell the Nordic forest scent made by Odette Toilette and CPL Aromas; grab a moment online to digest The Fir Tree as a whole; or listen to the full story read by Richard Ayoade on iTunes or Spotify. It’s a story to make us feel good, and remind us to live happily in the moment just as we are, no matter how small.
Concept and direction by Visual Editions, with design by the Nina Jua Klein.