Our latest project for Issuu, the completely awesome digital magazine publishing platform based in Palo Alto and Copenhagen, looked at what’s possible when you bring magazine content and storytelling together with Instagram Stories.

Working with Issuu and a selection of their publishers we built new storytelling templates to repurpose publishers’ brilliant content in a way that empowers them to customize and bring their magazine content to life as social media stories for existing and new readers to feel enticed by and engage with.

From the mainstream to the obscure, we created Issuu Stories, a new story experience that is Instagram-native and enables Issuu publishers greater individuality and publishing flexibility, straight from their magazines on desktop to their mobiles.