Visual Editions

We are a lean creative shop based in London working at the intersection of technology, editorial and culture.

What we believe

We believe that stories are at the centre of human connections. All the work we do is about making those great stories possible and accessible to people. We do that in a way that is product agnostic, always pushing boundaries on how we tell those stories, using technology in ways that lift the experience in the most human and emotional ways.


What we see

All around us, we are seeing a rapid proliferation of storytelling, an accelerated conversion of analogue into digital, with stories interchangeably being shared by brands, audiences and authors across ever increasing online and real world platforms. We see our music streamed, our photo albums on our phones, our films on our laptops and our books on our tablets in ways that mean we are collapsing and rebuilding old frameworks all the time.


Our background

Our background is in the very best of editorial (Penguin), design (Royal College of Art), advertising (Mother) and technology (Google). That means we understand how to harness the right kind of talent and curate the best content to inspire and connect with people in new ways.


Our work

That might mean connecting people to innovative mobile-native books with Google Creative Lab; or reimagining a classic story for a global campaign across flagship stores, Spotify and social for COS/H&M translating adaptive technology for Mercedes-Benz through a mobile first driving story that changes to people’s surroundings; or bringing audio bedtime stories for grownups into hotel rooms with Ace Hotel Group. Or most recently, creating Stories of Splendid Isolation as a response to Covid, bringing emotional respite with short, immediate audio on Google Assistant to everyone.