Visual Editions : To Fit or Not to Fit

To Fit or Not to Fit

5 April 2012

We’re seeing collaborations everywhere at the moment. And everyone seems to be talking about them, too. From Mark Ronson and The Royal Ballet, Shaun Ryder talking pasties with the Tories or Laura Ashley with Uniqlo.

So what’s the trick to a really good one?

Is it about something unexpected happening? Or all about finding a good match? Or best when purposefully clashing?

Or even more simply: is it about having a good enough reason for hooking up in the first place, something that goes beyond reach and volume and instead about reaching more towards meaning, feeling and value? Doing things because they’re worthwhile.

And us? Well, we’re gonna keep reaching for the feeling.

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